65 digitala mediaexperter säger sitt om journalistikens 2015

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NiemansLab har gjort en väldigt ambitiös satsning som avslutning på året, och bjudit in ett sextiotal branschmänniskor att ge sina personliga synpunkter på vad 2015 kan komma att innebära för journalismen.

Det är en diger, men intressant läsning, som rekommenderas för alla mediemänniskor med ambition att hänga med i dagens snabba utveckling.

Men boka upp ett antal timmar i kalendern, för har man börjat läsa är det svårt att sluta. Det här är kreativa nyhetsmänniskor vi talar om. Ribban är lagd. Igen.

De välskrivna krönikorna täcker de flesta aktuella publicistiska frågorna.

Här är några fritt lösryckta citat som säkert kan väcka intresset:

Whenever that recession comes — and it now seems likely it won’t be too soon — advertising will take a sharp dive, and the reallocation of ads away from print (and broadcast TV) will accelerate. One lesson of the period since 2009 is that the advertising lost in the next recession won’t return to legacy publishers in the subsequent recovery.

News organizations are increasingly designing and creating tools, products, and even entire platforms. Who wouldn’t want a technological boost in competitive advantage and efficiency, or an extra, diversified stream of revenue?
We see the inklings of this platform-centric thinking in the industry’s new darlings: from Quartz’ Chartbuilder tool that eases the creation of data graphics, to Mashable’s Velocity dashboard which tracks and predicts viral content online, to Vox Media’s Quiz Quartet which allows non-developers to conveniently create a news quiz.

So my hope is that 2015 is the year when we will all start to see native advertising not as a threat to serious journalism, but as a critically important revenue stream that will help us fund it.

I hope 2015 will be remembered as the year that news organizations got serious about research. If that’s the case, it will be a major step forward for them towards regaining a position of relevance within the knowledge economy. If it isn’t, they will continue chronicling that economy from the sidelines, including many more stories about their own steady and painful decline.

In 2015, then, the winners of the Facebook attention lottery are going to be more videos, as well as genuinely native, in-app content from advertisers. The losers are going to be external websites who have become reliant on the Facebook traffic firehose. That traffic is going to start falling, in 2015, for the first time. And the repercussions are likely to be huge.

BuzzFeed’s first-ever public editor will be smart. She will be hilarious. She will deploy gifs as nimbly as anybody else on staff. But beware, feckless meme slingers: She will take no bullshit and suffer no fools. She won’t be a hater — never that — but she will have an unwavering compass, and she will make BuzzFeed a better, stronger, more serious place.

The bundle is dead; long live the bundle. But this isn’t the familiar 20th-century package of paper and ink. It’s a bundle that lives as code, often assembled by other bits of code, and almost invariably run by people who write code, not words.

Instead of trying to capitalize so heavily on an individual story, this year we’ll move to bundling articles and ideas. We’ve already seen Vox introduce their cardstack primitive, experimenting with a new way of presenting contextual packages of information to explain the news. In 2015, we’ll approach stories less as atomic units themselves, but rather as subunits that can be packaged within a new type of content primitive: mixtapes.

News organizations will realize — even more so than they do now — that aggregation is considerably cheaper than content creation, and will devote considerable resources towards aggregating the work of their peers, thus making it more even difficult to hear newer or different voices, because everyone will be rehashing each other’s work.

Predictions for Journalism 2015, finns här.

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