Hur bra är du på alla nya ”TV-termer”? – Test för alla i mediebranschen

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Linjär TV går mot slutet av sin era, men vi har svårt att släppa termen ”TV” och det är därför som det nya sättet att ”titta på TV”  – OTT = (Over The Top), känns lite befriande. Med ett teknikskifte som dessutom är ett kommersiellt klondyke kommer många nya förkortningar och termer. Om du arbetar med marknadsföring i någon form eller arbetar i mediebranschen ska du göra det här testet.

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Hur många rätt får du i dagens TV-terminologi?

Här kommer 37 termer. Allt över 30 ger dig fullt tillträde till all TV i all framtid. Under 25 placerar dig vid skolbänken igen. Utan att passera GÅ (OBS! all terminologi är på engelska).

CTV Device: Connected TV  devices that use a television as a display and can connect to the internet to access content (i.e., Roku, AppleTV, Chromecast)

SmartTV: TV with integrated internet access, specialized apps, and other features (i.e., Samsung SmartTV, SONY Bravia)

IPTV: Television content received over the Internet instead of traditional delivery systems (terrestrial over the air, cable box, and satellite TV)

Programmatic TV: Buying and selling TV ads programmatically. Can refer to Connected TV inventory, traditional linear broadcast TV supply, or both

RIDA: Roku ID for Advertising; RIDA is a device identifier to track activity for development and marketing purposes and limits disclosure of users’ identifying information

TVML: TV Markup Language, used to create individual pages inside of a client-server app on Apple TV

Swift: General-purpose, multi-paradigm, compiled programming language developed by Apple Inc. for iOS, macOS, watchOS, tvOS, and Linux, can be used to build tvOS apps

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VMAP:  IAB standard for video commercial breaks, acronym stands for “Video Multi-Ad Playlist”; VMAP is used to describe “ad pods”, one or more video ad creatives played in sequence

Apple ProRes: High-quality lossy video compression format developed by Apple Inc. for use in post-production that supports up to 8K resolution; video files can have > 100 Mbps bitrates

2K: Video resolution of 2048 x 1080 (in some cases 1920 x 1080)

4K: Video resolution of 3840 x 2160

8K: Highest ultra-high definition television (UHDTV) resolution, refers to the horizontal resolution of 7,680 pixels, forming the total image dimensions of (7680×4320)

ACR: Automatic Content Recognition, identification technology to recognize content played on a media device or present in a media file, often used in Smart TVs to know what’s being watched

DAI: Digital Ad Insertion / Dynamic Ad Insertion, inserting a digital video ad into a video stream, often replacing the original linear broadcast TV spot with a more localized or personalized version

SSAI: Server Side Ad Insertion, inserting video ads into a video stream on a server, in order to provide a continuous single stream of content and ads to a consumer (provides “anti-ad blocking”); can be used for live or on-demand content

WiDi: Technology developed by Intel that enables users to stream music, movies, photos, videos and apps without wires from a compatible computer to a compatible HDTV

RAF: Roku Ad Framework, a universal video ad platform integrated directly into the core Roku SDK as a common software library

tvOS: Apple TV operating system, used for the fourth generation AppleTV device, written in C, C++, Swift, and Objective C, with OS updates provided via over-the-air programming

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Google CAST SDK: Google SDK for writing Chromecast applications to “cast” video content to a Chromecast device

Sender and Receiver Applications: Applications which are used to support Google CAST SDK

HDMI: High-Definition Multimedia Interface, the first industry-supported uncompressed, all-digital audio/video interface

HDCP: High Bandwidth Digital Content Protection

VAST 4.0: IAB standard with dedicated features for OTT / CTV such as mezzanine files

Codec: A device or program that compresses data to enable faster transmission and decompresses received data

Mezzanine File: A mezzanine file is a high-quality digital master that is used to create copies of video for streaming or download

Mezzanine Codec: Conversion or transcode of high-quality digital master from one codec into another codec, known as an intermediate or mezzanine, prior to editing or consumer delivery

Server Side Ad Stitching: Technology that lets publishers stitch their video and ad content together on the back end rather than on the level of the client side browser (synonym for SSAI)

MVPD: Multichannel video programming distributor, an entity that distributes multiple channels of video programming such as a cable TV network (example: Cablevision, Time Warner)

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vMVPD: Virtual multichannel video programming distributor, an entity that distributes multiple channels of video programming over the Internet (example: SlingTVHuluTV, DirectTV Now)

SVOD: Subscription or Streaming Video-On-Demand (example: Netflix)

Addressable TV: One to one household targeting for advertising on traditional linear TV

TVE: TV Everywhere, authenticated online access to cable TV services from multiple devices such as desktop, tablet, phone, or CTV

AVOD: Advertising Video On-Demand

ASVOD: Ad-Supported Streaming Video-On-Demand (example: Walmart Vudu)

OTT: Over The Top (OTT), content delivered over the internet without use of a managed network (MVPD)

FEP: Full Episode Player video supply, typically episodic television programming, with advertising, delivered to a video player on multiple devices

Guaranteed Buy: Programmatic direct or programmatic guaranteed; publisher sales rep negotiates with an advertiser for premium inventory at a fixed price for a fixed number of impressions

Källa: Digiday

 

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