A long time ago, journalists and marketers had very different jobs, and there was a clear division when it came to the mechanics of how something was written and reported. Today, as content marketing and brand publishing continues to grow, marketers need to think like journalists since storytelling — not brand promotion — is at the heart of compelling content that informs, entertains, and engages readers in an accurate and ethical way. This is especially true for articles that include interviews with industry experts, or anyone at all for that matter.

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