8 av 10 i generation Z (milleniumbarnen) använder sociala medier och 1 av 4 lämnade Facebook 2014. De är uppkopplade hela dygnet more less och de orkar vara uppmärksamma ungefär 8 sekunder. De kommunicerar via s.k. emoticons och emojis och de tänker i 4D.
Det är inte helt lätt att kommunicera med generation Z, men. Men alla som vill nå målgruppen behöver förstå att det handlar om “snackable” content och inga longa haranger.
Instagram och Snapchat (jo, det växer rejält i Sverige nu) har blivit superviktiga kanaler och det behövs uppdaterade digitala strategier för just dessa kanaler. Innehåll som datagrafik och korta “to the point” videos är rätt väg att gå.
20 sanningar som ger dig insikter om generation Z
Only 6% of Generation Z use email to communicate and 39% say the never use email.
30% of Generation Z call Twitter their top social network, which is only slightly behind the 33% who chose Facebook.
Generation Z girls are more likely than boys to be tweeting (31% vs. 19%).
75% own a cell phone.
Online socializing will continue to collapse geography, as Generation Z continues to make global connections.
It’s estimated that Generation Z will have 15 homes during their lifetime and 17 different jobs in different industries.
More than 90% use the Internet at home and 75% at school.
3 out of 4 use social media everyday.
Generation Z has a bottom-up nature where most of their heroes are their peers on Vine, YouTube, and Instagram.
On average, they spend 7.4 hours a day using technology. (No wonder, 75% think they are “good” or “great” with technology.)
Girls spend on average 1.2 hours per day longer than boys using technology. Yet, only 13% of girls claim to be technology “geeks” compared to 33% of boys.
Girls lead the way as the early adopters of technology, with a much wider use of different tech and higher usage.
Generation Z sends about 60 texts a day.
Generation Z places a premium on doing something they love for a living because 76% said they wish they had a hobby that would turn into a full-time job.
They are expected to forego big salaries, because much like Millennials, they are firm in their need for flexibility.
63% still prefer to socialize in person with friends. But they still wish to seamlessly blend their online and offline connections.
Many will occupy jobs that don’t exist today.
1 in 4 are “cell mostly” Internet users, forgoing desktops, and laptops for the convenience of their phone.
95% are online, a percentage that has been consistent since 2006.
Growing up in the worst recession in 70 years has caused them to think more short-term, transactional, and like a free-agent which could make them more business-savvy and entrepreneurial than the Millennials.
Källa:Global messaging, Ryan-Jenkins