Här är världens 100 mest värdefulla varumärken (rapport)

, , , , ,

Det är en rad intressanta trender när WPP presenterar din årliga rapport om vilka som är världens 100 mest värdefulla varumärken.

Viktigaste trenderna

#1. Alibaba är nu mer värt än Amazon och Tencent är nu mer värt än Facebook

#2. Tech och Telecom varumärken står för 44 % av hela värdet på listan

#3. De enda branscherna som förlorar värde är banker och lyxvaror

#4. Apple är det mest värdefulla varumärket på jorden med sina 247 biljoner dollar

Se video

Hela listan

  1. Apple (Technology) $246,992,000,000
  2. Google (Technology) $173,652,000,000
  3. Microsoft (Technology) $115,500,000,000
  4. IBM (Technology) $93,987,000,000
  5. Visa (Payments) $91,962,000,000
  6. AT&T (Telecom Providers) $89,492,000,000
  7. Verizon (Telecom Providers) $86,009,000,000
  8. Coca-Cola (Soft Drinks) $83,841,000,000
  9. McDonald’s (Fast Food) $81,162,000,000
  10. Marlboro (Tobacco) $80,352,000,000
  11. Tencent (Technology) $76,572,000,000
  12. Facebook (Technology) $71,121,000,000
  13. Alibaba (Retail) $66,375,000,000
  14. Amazon (Retail) $62,292,000,000
  15. China Mobile (Telecom Providers) $59,895,000,000
  16. Wells Fargo (Regional Banks) $59,310,000,000
  17. GE (Conglomerate) $59,272,000,000
  18. UPS (Logistics) $51,798,000,000
  19. Disney (Entertainment) $42,962,000,000
  20. Mastercard (Payments) $40,188,000,000
  21. Baidu (Technology) $40,041,000,000
  22. ICBC (Regional Banks) 38,808,000,000
  23. Vodafone (Telecom Providers) $38,461,000,000
  24. SAP (Technology) $38,225,000,000
  25. American Express (Payments) $38,093,000,000
  26. Walmart (Retail) $35,245,000,000
  27. T-Mobile (Telecom Providers) $33,834,000,000
  28. Nike (Apparel) $29,717,000,000
  29. Starbucks (Fast Food) $29,313,000,000
  30. Toyota (Cars) $28,913,000,000
  31. The Home Depot (Retail) $27,705,000,000
  32. Louis Vuitton (Luxury) $27,445,000,000
  33. Budweiser (Beer) $26,657,000,000
  34. BMW (Cars) $26,349,000,000
  35. HSBC (Global Banks) $24,029,000,000
  36. RBC (Regional Banks) $23,989,000,000
  37. Pampers (Baby Care) $23,757,000,000
  38. L’Oréal (Personal Care) $23,376,000,000
  39. HP (Technology) $23,039,000,000
  40. Subway (Fast Food) $22,561,000,000
  41. China Construction Bank (Regional Banks) $22,065,000,000
  42. Zara (Apparel) $22,036,000,000
  43. Mercedes-Benz (Cars) $21,786,000,000
  44. Oracle (Technology) $21,680,000,000
  45. Samsung (Technology) $21,602,000,000
  46. Movistar (Telecom Providers) $21,215,000,000
  47. TD (Regional Banks) $20,638,000,000
  48. Commonwealth Bank (Regional Banks) $20,599,000,000
  49. ExxonMobil (Oil & Gas) $20,412,000,000
  50. Agricultural Bank of China (Regional Banks) $20,189,000,000
  51. Accenture (Technology) $20,183,000,000
  52. Gillette (Personal Care) $19,737,000,000
  53. FedEx (Logistics) $19,566,000,000
  54. Shell (Oil & Gas) $18,943,000,000
  55. Hermès (Luxury) $18,938,000,000
  56. Intel (Technology) $18,385,000,000
  57. Colgate (Personal Care) $17,977,000,000
  58. BT (Telecom Providers) $17,953,000,000
  59. ANZ (Regional Banks) $17,702,000,000
  60. Citi (Global Banks) $17,486,000,000
  61. Orange (Telecom Providers) $17,384,000,000
  62. China Life (Insurance) $17,365,000,000
  63. Sinodec (Oil & Gas) $17,267,000,000
  64. Ikea (Retail) $17,025,000,000
  65. Bank of China (Regional Banks) $16,438,000,000
  66. DHL (Logistics) $16,301,000,000
  67. Cisco (Technology) $16,060,000,000
  68. Pingan (Insurance) $15,959,000,000
  69. Siemens (Technology) $15,496,000,000
  70. Huawei (Technology) $15,335,000,000
  71. PetroChina (Oil & Gas) $15,022,000,000
  72. US Bank (Regional Banks) $14,786,000,000
  73. eBay (Retail) $14,171,000,000
  74. HDFC Bank (Regional Banks) $14,027,000,000
  75. H&M (Apparel) $13,827,000,000
  76. Gucci (Luxury) $13,800,000,000
  77. J.P. Morgan (Global Banks) $13,522,000,000
  78. Honda (Cars) $13,332,000,000
  79. Pepsi (Soft Drinks) $13,134,000,000
  80. Ford (Cars) $13,106,000,000
  81. BP (Oil & Gas) $12,938,000,000
  82. Telstra (Telecom Providers) $12,701,000,000
  83. KFC (Fast Food) $12,649,000,000
  84. Westpac (Regional Banks) $12,420,000,000
  85. LinkedIn (Technology) $12,200,000,000
  86. Santander (Global Banks) $12,181,000,000
  87. Woolworths (Retail) $11,818,000,000
  88. Paypal (Payments) $11,806,000,000
  89. Chase (Regional Banks) $11,661,000,000
  90. Aldi (Retail) $11,660,000,000
  91. ING (Global Banks) $11,560,000,000
  92. Twitter (Technology) $11,447,000,000
  93. Nissan (Cars) $11,411,000,000
  94. Red Bull (Soft Drinks) $11,375,000,000
  95. Bank of America (Regional Banks) $11,335,000,000
  96. Docomo (Telecom Providers) $11,223,000,000
  97. Costco (Retail) $11,214,000,000
  98. SoftBank (Telecom Providers) $11,131,000,000
  99. China Telecom (Telecom Providers) $11,075,000,000
  100. Scotiabank (Regional Banks) $11,044,000,000

Rapporten

Här laddar du ner hela rapporten.

Källa: WPP

Läs också:

Googles rapport som är superrelevant för alla marknadsförare (ladda ner rapport)

Rapport: State of the News Media 2015

Här är Facebook’s rapport om den uppkopplade världen (ladda ner pdf)

 

Kommentarer

kommentarer