Snart halvvägs in på 2015. Är de digitala experterna rätt ute? Läs deras profetior inför året här:
Ann Handley @annhandley – Chief Content Officer, MarketingProfs
..and we’ll focus on being generously useful. 2015 really will be the year we create and curate content our customers will thank us for.
Jay Baer @jaybaer – President, Convince & Convert
2015 will be the year of paid amplification. With content marketing reaching near-ubiquity, the success pendulum will swing toward boosting consumption of content. That will put a new focus on math, testing and optimization as content production and content distribution become equally important.
Mark Schaefer @markwschaefer – Executive Director, Schaefer Marketing Solutions
By the end of 2015, wearable technology should be gathering enough steam that we will begin to see some early marketing applications. What does marketing look like when the Internet surrounds us like the air that we breathe? Fascinating to think about.
Pam Didner @pamdidner – Global Integrated Marketing Strategist, Intel Corporation
The major change for 2015 is NOT about digital marketing. The major change will come from Marketers by Going Back to Basics: reevaluate the target audience, determine what works and what doesn’t.
Mike Stelzner @Mike_Stelzner – CEO, Social Media Examiner
Get cracking folks, it’s time to actually care. That means dedicating more resources to things that are harder to track, like answering customer questions and providing more value online.
Brian Solis @briansolis – Principal Analyst, Altimeter Group
I’d love to say that by 2015 we will truly see digital strategies that are integrated across social, mobile, advertising, marketing, comms, et al. But, we won’t. What we will see though is a more conscious effort to bring disparate groups to the table to learn how to collaborate across screens, channels, and moments of truth to deliver ONE experience to customers wherever they are in the lifecycle.
John Jantsch @ducttape – Founder, Duct Tape Marketing
Chief Digital Officers will help organizations lessen their focus on demand creation and heighten it on organizing an end to end customer journey through digital storytelling tactics.
Bill Hunt @billhunt – President, Back Azimuth Consulting
In 2015 companies will stop treating digital marketing as a tactic and embrace it as an ecosystem. The days of preaching to customers rather than exciting and informing them are rapidly coming to an end and marketers that can effectively connect with prospects will win.
Joe Pulizzi @joepulizzi – Founder, Content Marketing Institute
In 2015 we will see a large move among brands to buy media companies, flush with cash and short on patience to build loyal audiences.
DJ Waldow @djwaldow – Digital Marketing Evangelist, Marketo
2015 will be the year of HUMAN for digital marketers. Gone are the days of corporate-speak messaging and dull, boring campaigns. Instead, we’ll begin to see more marketers incorporate human-speak into their messaging – videos, pictures, humor, and human!
Ekaterina Walter @Ekaterina – CMO, Branderati
The ability to craft visual stories that inspire emotion and spark the movement will help companies get noticed and amplify their message throughout those communities.
Brian Clark @brianclark – CEO, Copyblogger Media
2015 will continue a trend that has caught steam this year, which is mixing paid media with owned media to accelerate content distribution.
Jason Miller @jasonmillerCA – Senior Manager, Content Marketing, Marketing Solutions, LinkedIn
Coding will become a necessity for digital marketers.
Susan Emerick @sfemerick – Manager, Enterprise Social Strategy & Programs, IBM
Employee Advocates will humanize digital marketing experiences on behalf of their brands, outperforming traditional media investments.
David Meerman Scott @dmscott – Keynote Speaker and Bestselling Author, Freshspot Marketing
In 2015, digital marketing will converge with digital selling in a meaningful way.
Ardath Albee @ardath421 – CEO, Marketing Interactions
Marketers will become obsessive about becoming relevant to their audiences and buckle down to do the work that informs the development of a digital strategy.
Tim Washer @timwasher – Senior Marketing Manager, Social Media, Cisco Systems
Mark 2015 as the year of humor in digital marketing.
Tom Webster @webby2001 – Vice President, Edison Research
My top change/trend for digital marketing in 2015 is the rise and eventual preeminence of mobile data.
Adam Singer @AdamSinger – Analytics Advocate, Google
Smart brands have already formalized their efforts across organizations and efforts. If you’re not there it’s time to catch up.
Connie Bensen @cbensen – Global Social Content Strategy, Innovation & Governance, Dell
My prediction for 2015 is that the digital marketer also known as Social Bizologist (the person guiding the integration of social into the business functions of an organization).
Lee Odden (hey, that’s me!) @leeodden – CEO, TopRank Online Marketing
Content creation, search optimization and social media will be less siloed as specific departments and treated more like skills that exist across the organization.
Källa: Top Rank Blog. Läs de digitala experternas fulla trendspaningar här.